Technology That Understands
What Cameras See.
XNow develops intelligent surveillance technology that transforms camera feeds into meaningful, rule-driven intelligence — helping organizations define what matters and identify the events that matter to them.
Built to Make Cameras More Intelligent.
XNow is a technology initiative focused on intelligent video surveillance and configurable AI-driven vision systems.
Traditional cameras continuously capture video, but the real value comes from understanding what is happening inside that video.
XNow adds an intelligence layer that can analyze supported camera feeds, understand people, vehicles, objects, animals, movement, activities and context, and evaluate what it detects against rules defined for a particular environment.
Our focus is not simply recording what happened.
It is helping systems understand what matters.
Surveillance Should Adapt to the Environment.
Every environment has different requirements.
- A home may need to know when an unexpected person enters a defined area.
- An office may need to monitor restricted access.
- A factory may need to identify safety violations.
- A road may require traffic and vehicle intelligence.
- A farm may need animal intrusion detection.
- A wildlife environment may require specific animal or human intrusion monitoring.
The surveillance requirement changes with the environment.
XNow is built around this principle:
Define the situation.
Define the rule.
Let the intelligence watch for it.
SEE
Camera feeds provide the visual input.
UNDERSTAND
AI perception interprets supported people, vehicles, objects, animals, movement, activities and context.
DEFINE
Custom rules determine what is important for the environment.
ACT
When a defined condition is matched, XNow can generate the corresponding event or alert within the configured system.
Built for More Than One Environment.
XNow is designed around a simple idea: intelligent surveillance should not be restricted to a single industry.
The same underlying intelligence can be configured for very different environments.
Retail & Loss Prevention
Warehousing & Distribution
Manufacturing
Commercial Properties
Construction Sites
Traffic & Logistics
High-End Residential
Agricultural Operations
Perimeter & Wildlife
From private spaces to industrial environments, roads, farms and wildlife areas, XNow adapts surveillance around the rules and situations that matter in each environment.
You Define What Matters.
XNow is built around configurable surveillance rules rather than a fixed list of scenarios.
A customer can define the conditions that matter to their environment and configure surveillance around those requirements.
* Actual capabilities depend on the configured detection models, camera environment and deployment.
From Video to Meaning.
XNow combines computer vision, AI perception and configurable rule logic to transform raw camera feeds into structured surveillance intelligence.
The technology is designed around a layered approach:
The camera provides the visual input.
XNow provides the intelligence layer.
The rules determine what matters.
XNow by MAS World.
XNow is developed by TECHMASWORLD INFOTECH PVT LTD under MAS World, a technology-driven innovation initiative focused on building practical software, AI and intelligent technology solutions.
MAS World explores and develops technology across multiple areas, with XNow representing its focus on intelligent surveillance and computer-vision-driven systems.
Built by TECHMASWORLD INFOTECH PVT LTD.
As an AI video analytics company with a global engineering footprint, we provide the foundational infrastructure for our entire technology portfolio.
Operating through MAS World, Our core innovation identity-we develop advanced solutions across multiple domains. Within this ecosystem, XNow serves as our dedicated platform focused entirely on intelligent surveillance and configurable computer vision.
TECHMASWORLD INFOTECH PVT LTD
is the legal company.
is the broader technology and innovation identity.
is the intelligent surveillance technology platform.
Making Surveillance More Intelligent.
Our vision is to move surveillance beyond passive video recording toward systems that can understand situations, evaluate context and respond to clearly defined requirements.
We believe organizations should not have to adapt their security requirements to a rigid surveillance system.
The technology should adapt to the environment.
Building Beyond the Camera.
XNow is being developed as an intelligence layer around modern surveillance infrastructure.
The direction is simple:
- Use existing and purpose-built camera infrastructure.
- Apply intelligent perception.
- Define the rules that matter.
- Identify meaningful events.
- Turn surveillance data into actionable intelligence.
Configurable
Surveillance built around defined requirements.
Environment-Aware
Designed for different environments and operational contexts.
Intelligence-Driven
AI and computer vision transform video into meaningful information.
Practical
Built around real-world surveillance requirements rather than technology for its own sake.